GLOBAL E-COMMERCE REDESIGN
R/GA was engaged to redesign Dyson.com, a large e-commerce re-platform project that involved everything from content strategy, design, development, and signature motion experiences.
Robin joined the project as Creative Lead to help define UI across a number of touchpoints.
At the inception, a robust UI kit was developed which evolved with the project which served to increase production speed and component consistency, but also as an online source for training and quickly onboarding new members as we scaled.
