ORIGINAL LAUNCH SITE FOR THE ROLLS ROYCE GHOST
Art direction and design for the original launch site of the Rolls Royce Ghost (200EX).
The Ghost was the first Rolls Royce model aimed at a younger generation, and was designed to be driven by its owner. With this new direction, Rolls Royce were seeking a sleek, modern and fresh launch campaign with a website that would introduce this new aesthetic.
The art direction drew inspiration from the car itself. The colour palette was taken from the interior of the car and the site navigation itself was based on the dash instrument panel. Even the transitions took cues from the cars own door soft close mechanisms.
