Art direction, UX and design for the exclusive Bugatti Chiron supercar configurator.
The brief was to create the most elegant and minimal configurator possible to be used exclusively on a Microsoft Surface tablet by Bugatti sales assistants, to walk their clients through the customisation journey.
The assistants were trained how to navigate the app and use specific gestures so that a truly minimal screen experience could be achieved without the overt need for UX cues.
The result was a truly elegant experience, fit for the fastest supercar on earth which met the expetations of Bugatti's most discerning clients.
The Veyron appears throughout some of the designs as a placeholder to the Chiron, which at the time was still unreleased to the public.
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