THE FINEST CONFIGURATOR IN THE WORLD
Art direction, UX and design for the exclusive Bugatti Chiron supercar configurator.
The brief was to create the most elegant and minimal configurator possible to be used exclusively on a Microsoft Surface tablet by Bugatti sales assistants, to walk their clients through the customisation journey.
The assistants were trained how to navigate the app and use specific gestures so that a truly minimal screen experience could be achieved without the overt need for UX cues.
The result was a truly elegant experience, fit for the fastest supercar on earth which met the expetations of Bugatti's most discerning clients.
The Veyron appears throughout some of the designs as a placeholder to the Chiron, which at the time was still unreleased to the public.
